Smell gas or suspect a leak? Leave the area immediately, then call 911 and the pipeline operator.Smell gas? Leave the area, then call 911. Digging? Call 811 before you dig — it’s free, and it’s the law.Digging? Call 811 first — it’s the law.

PHMSA Public Awareness Programs · Operated by EverLine

Audit-ready public awareness programs, operated end to end.

EverLine removes every point of friction in designing, implementing, and reporting your program. We build and maintain accurate GIS stakeholder lists, document every mailing, survey, and liaison contact, and deliver one audit-ready file that answers every question from a PHMSA or state inspector.

Programs operated 200+
Mailers per year 1MM+
States served 50

Request more information.

Tell us where your program stands — we’ll pick it up from there.

Delivered to awareness@everlineus.com

Trusted by operators across 50 states

TotalEnergies
Rio Tinto
Georgia-Pacific
McCain Foods
Entergy
NRG Energy
LuminantVistra
Celanese
Huntsman
ApacheAPA

A representative selection of EverLine-operated programs · Company names are the trademarks of their respective owners

Marker 01 · The Offering

A program aligned to every requirement of 49 CFR 192.616, 195.440, and API RP 1162.

EverLine operates every element of a compliant public awareness program — full end-to-end management, or the specific components you assign. Every element files its own documentation.

PA-01Plan

Program development

A written program aligned to API RP 1162 and state rules, defining objectives, audiences, messages, delivery methods, and the schedule that governs the entire program.

PA-02Map

Audience identification

GIS buffer analysis along your rights-of-way builds accurate stakeholder lists for the affected public, excavators, emergency responders, and public officials.

PA-03Mail

Print & mail execution

Baseline and supplemental mailings printed, addressed, and delivered on schedule — with delivery records maintained for every piece.

PA-04Measure

Effectiveness surveys

Evaluation surveys that measure message reach and comprehension, producing reportable results for program review and continuous improvement.

PA-05Liaise

Emergency & public official liaison

Coordinated outreach to emergency responders and public officials, with documented contact records for every interaction.

PA-06Prove

Audit-ready documentation

A complete record of program activity — what was delivered, to whom, when, and what the evaluation found — organized for regulatory review.

Stakeholder outreachAll four API RP 1162 audiences — reached, and documented

Audience 1 of 4

Affected Public Outreach

Residents and businesses along the right-of-way — identified by GIS buffer, reached by baseline and supplemental mail.

Audience 2 of 4

Excavator Outreach

Contractors and diggers in your counties — third-party damage prevention messaging, delivered and documented.

Audience 3 of 4

Emergency Responder Outreach

Fire, police, and emergency management — pipeline emergency preparedness materials and documented liaison contact.

Audience 4 of 4

Local Government Outreach

Public officials and planning bodies — informed of facilities, land-use considerations, and who to call.

Included with every program

Four deliverables that come standard — not add-ons.

Included · 01

Campaign landing page

A branded page for every campaign, with the virtual effectiveness survey built in.

Included · 02

Campaign GIS maps

Each mailing plotted against your pipelines — audiences, buffers, and delivery, on the map.

Included · 03

Annual manual review

Your program manual reviewed every year and revised for regulatory or operational changes.

Included · 04

One audit-ready file

Distribution records, stakeholder lists, survey results, and revision history — organized before the audit is scheduled.

Simple, volume-based pricing — the more you mail, the less each piece costs. Quoted with your proposal.

Marker 02 · ROI

The case for outsourcing, in one slider.

EverLine mails at a scale a single program can’t — and takes the program administration off your staff. Set your annual volume and see the typical difference.

Your program

50040,000
Not sure? Typical sizes

Benchmark assumes typical retail postage and print rates, address-data upkeep, survey and GIS tooling, and program-administration staff time scaled to your volume — versus EverLine’s volume rates across 200+ programs, with the administration handled for you. Planning estimate, not a quote.

Typical outcome at this volume

Estimated savings vs in-house 31%
Staff hours returned / yr 180
In-house 100
EverLine 69

Relative annual program cost, indexed — in-house = 100.

At 10,000 mailers a year, operators typically save about a third versus in-house — and get roughly 180 staff hours back.

Prefills the form with your volume — a proposal, not a pitch.

Marker 03 · Gap Analysis

Score your program before an inspector does.

A weighted screening built on 49 CFR 192.616, 49 CFR 195.440, API RP 1162, and PHMSA’s public awareness inspection forms — instant score, gap areas, and critical-gap flags. State addenda are handled in the full diagnostic with our team.

Up to 41 questions·~8 minutes·Runs in your browser — nothing is stored or sent

Free virtual gap assessment

Answer honestly — a “Partly,” “No,” or “Not sure” is treated as a gap to validate and remediate. Routed by your pipeline system type and weighted the way an inspector would weigh it.

  • 01Risk score — weighted across every applicable control
  • 02Gap areas — your weakest program sections, by percent
  • 03Critical-gap flags — controls tied directly to cited requirements
  • 04Services mapped — exactly what EverLine would take off your desk

Marker 04 · Learn Before You Buy

Steal the playbook first.

Not ready to talk? Take the material our own team runs on. Request any of these and we’ll send it over — no meeting required.

Article

The top 5 problems with pipeline public awareness campaigns

Where programs actually fail inspection — stale stakeholder lists, undocumented delivery, unmeasured effectiveness — and the fix for each.

Webinar

EverLine’s playbook for an audit-ready public awareness campaign

The end-to-end walk-through: GIS stakeholder mapping, message and schedule design, effectiveness measurement, and the one-file audit defense.

Case studies

Three operator case studies — from problem to outcome

How a mid-cycle program takeover, a multi-state consolidation, and a state inspection finding actually played out — the problem, what EverLine delivered, the outcome.

Marker 05 · FAQ

Pipeline public awareness, answered.

The questions operators ask before handing over a program — with the regulatory citations that govern the answers.

What do 49 CFR 192.616 and 195.440 require?

Both rules require pipeline operators to develop and implement a written public awareness program that follows API RP 1162§192.616 for gas pipelines, §195.440 for hazardous liquid and carbon dioxide pipelines. The program must reach defined stakeholder audiences, be evaluated, and be documented well enough to stand up to PHMSA or state inspection.

Who is required to have a public awareness program?

Operators of gas transmission, gas distribution, hazardous liquid, and carbon dioxide pipelines regulated under 49 CFR Parts 192 and 195. Many states adopt public awareness requirements that meet or exceed the federal rules for intrastate operators — EverLine layers those state rules into every program plan.

Which stakeholder audiences must a program reach?

API RP 1162 defines four: the affected public along the pipeline, excavators, emergency responders, and local public officials. EverLine builds each list with GIS pipeline stakeholder mapping and runs documented affected public outreach, excavator outreach, emergency responder outreach, and local government outreach for every program.

How is public awareness effectiveness measured?

Through pipeline awareness surveys and program evaluation — an annual self-assessment of implementation, plus periodic effectiveness evaluation of whether messages reached and were understood by each audience. EverLine runs the surveys (including a virtual survey on your campaign landing page) and delivers reportable API RP 1162 effectiveness measurement results.

What does it cost to outsource the program?

Pricing is simple and volume-based: one all-in rate per mailer that covers print, postage, addressing, and delivery records — and declines as your volume grows, because EverLine mails at a scale a single program can’t reach. Your proposal quotes the exact numbers for your counts and audiences. See the typical savings versus running it in-house.

What’s included in an EverLine-operated program?

Program development aligned to API RP 1162 and your state rules, GIS stakeholder mapping plotted on maps of your pipelines, baseline and supplemental mailings, a campaign landing page with a virtual survey at no charge, all four audience outreach tracks, effectiveness surveys, and one audit-ready documentation file — with your program manual reviewed annually and revised for every regulatory or operational change. And because EverLine runs compliance, integrity, control-room, and security services under one roof, the public awareness program can be one piece of a full compliance package.

What happens during a PHMSA or state audit?

Inspectors ask for the written program, evidence that each stakeholder audience received the required messages, and the evaluation results. EverLine maintains one audit-ready file per program — distribution records, stakeholder lists, survey results, and revision history — so the answer to every request is already organized before the audit is scheduled.

Can EverLine take over an existing program mid-cycle?

Yes. Onboarding starts with a review of your current manual and records, a GIS rebuild of your stakeholder lists, and alignment of the mailing and survey schedule — without a gap in required outreach. Ownership transitions, acquisitions, and staff turnover are the most common reasons programs come to us.

Do you support supplemental outreach after an inspection finding?

Yes. EverLine designs and documents supplemental mailings and targeted campaigns — third-party damage prevention, pipeline emergency preparedness, and other pipeline safety communications — to close findings and strengthen the program record.

Hand the program to the team that runs 200 of them.

Contact us Direct to the awareness team — awareness@everlineus.com